Mrs. Belo began her business by selling clothing to a select group of clients from the back of her station wagon. Her reputation for affordable prices and excellent service became common knowledge in the Portuguese community. Her clients marveled at her ability to offer a variety of styles to suit their preferences and budgets. Through word of mouth and referrals, Mrs. Belo’s customer base grew rapidly. In 1975, Mrs. Belo opened up her first retail store, “Casa Belo Dry Goods”, in the Kensington Market area of Toronto. The store was an immediate success and her popularity grew rapidly. By 1980, Casa Belo Dry Goods expanded with the purchase of its own building on Bloor Street West. Casa Belo Dry Goods began to operate from its Bloor West location as “Belo Fashions”, specializing in bridal wear and ladies evening fashions.
In 2010, Mrs. Maria Belo had to move from the Bloor Street West location. Mrs. Belo purchased the building at 420 Roncesvalles Avenue and on Feb 27, 2010 we opened “Belo Fashions Boutique“. Mrs. Belo’s two daughters, Linda and Susan have joined their mother in operating the business. In 2010 the business will have been in operation for 39 years. With their mother’s guidance and expertise, it is expected that this business will continue to serve the community for many more years.